Created by Ogilvy & Mather (Singapore) these fascinating and quirky adverts for Ben & Jerry’s are entirely hand-made. Upon close inspection you can see that everything is composed of day-to-day materials and objects, creating a bright and colourful treat for the eyes!
Upon first observing these ads, the extra dimension that the hand-crafted visuals delivered immediately struck me. Not just in terms of the literal third dimension, but this palpable, touchable dimension that you can imagine and really relate to. Being interested in crafts myself, for me these ads highlight the idea that people may turn away from technology in search for more tactile solutions to creative challenges for a more tangible feel; an increasingly ‘real’ outcome which the audience can successfully connect with and be interested in. I think that this is certainly the case here.
Despite Ben & Jerry's ice cream having no need to attempt to entice more than it already does, this set of 4 ads certainly fits the bill, appealing to the viewer by capturing a fun and playful essence, reflective of the brand. The psychedelic hand-made visuals and retro typography project the idea that your B & J's experience will be full of fun, colour, and just as well crafted. Which indeed we know, it will!
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