The Far Foods project, as presented by designer James Reynolds, consists of an interesting alternative to food packaging, incorporating simple graphics reflecting an airport style theme. Consisting of labels that wrap around food like suitcase stickers, Reynold’s proposes to inform the consumer of the origin of the food, the miles it has traveled and the amount of carbon dioxide released during the journey. Additionally the receipt features a perforated strip, in the style of a ‘tear-off’ boarding card, summarising the total and cumulative information.
Always one to be interested in anything to do with food, I find this is a captivating approach – packaging that throws another factor into the mix that influences buying decisions, the environmentally-conscious concept of carbon miles, highlighting the distance your food has traveled from source to shelf. How would this influence consumer behaviour? Out with the calorie-counting, in with the carbon miles. Would you pay more knowing the food you were buying had used less carbon miles?
With relevance to recent hype in the media and public eye about the benefits of local produce and buying close to home, food miles backs up the notion of reinvesting money back into the local community as well as helping to combat issues of global warming.
Overall a novel idea – eco-educational packaging – in providing an understanding of where you food came from, a notion that most of us probably don’t think much about. Click here for Far Foods link.
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